Friday, 27 January 2017
Friday, 3 June 2016
DIGITAL MARKETING
DIGITAL MARKETING
Seo | Google Adwords | Social Media |Online Earnings | Affiliate Marketing | Google Adsense
To Make you an expert in marketing any business online by providing in-depth knowledge along with practical exposure
To make you earn money online by doing affiliate marketing and adsense blogging as a part time or full time freelancer.
Digital Marketing Basics
Module 1 Digital Marketing Basics
Ø Digital Marketing Walkthrough
Ø Introduction to Digital Marketing
Ø Understanding the Digital Marketing
Ø Benets of Digital marketing
Ø Understanding the Digital marketing process
Ø Digital Marketing strategy for websites
Ø How can digital marketing be a tool of success for companies?
Ø Career opportunities in digital marketing
Ø Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Afliate Marketing, Email Marketing
Ø What is domain, Domain tlds
Ø How to register domain
Ø What is web hosting, Types of web hosting
Ø How to change DNS
Ø Difference between http,https
Ø Clear idea about web technologies
Ø Diff. Between blogs / websites / portals
Ø Dynamic, static websites
Module 1 Digital Marketing Basics
Ø Digital Marketing Walkthrough
Ø Introduction to Digital Marketing
Ø Understanding the Digital Marketing
Ø Benets of Digital marketing
Ø Understanding the Digital marketing process
Ø Digital Marketing strategy for websites
Ø How can digital marketing be a tool of success for companies?
Ø Career opportunities in digital marketing
Ø Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Afliate Marketing, Email Marketing
Ø What is domain, Domain tlds
Ø How to register domain
Ø What is web hosting, Types of web hosting
Ø How to change DNS
Ø Difference between http,https
Ø Clear idea about web technologies
Ø Diff. Between blogs / websites / portals
Ø Dynamic, static websites
Wordpress Development - Blogging
Module 2 : Wordpress Development - Blogging
Ø What is wordpress
Ø Deference between Wordpress.com and Wordpress.org
Ø How to choose best web hosting
Ø Drawbacks of free hosting
Ø How to use Cpanel and Ftp Softwares
Ø How Create webmails and Databases
Ø WordPress Manual Installation
Ø WordPress Conguration and setup
Ø Choosing a suitable WordPress Theme
Ø Installing and Customizing WordPress Themes
Ø Pages,Posts,categories Creation
Ø Pages vs Posts – what is the difference?
Ø Using Images in WordPress
Ø Video and Audio in WordPress WordPress Media
Ø Widgets Setup, Managing your Page Structure (and menus)
Ø WordPress User setup and management
Ø Complete Explanation about Editor
Ø WordPress Setting, WordPress theme setting and customization
Ø How to decide what Word Press Plugins you need
Ø Plugins conguration
Ø Blogs Creation , Blogs Submission , Blogs Promotion
Ø Blogs Weekly Postings
Ø How to integrate blogs to custom domain
Search Engine Optimization (SEO)
Module 3 : Search Engine Optimization (SEO)
Ø SEO Basics
Ø What is Search Engine?
Ø How is search engine important for companies?
Ø Types of Search Engines?
Ø History of Search engines?
Ø Www Server vs Search Engines
Ø Search Engine Working Process
Ø Introduction to SERP
Ø Crawlers/Boots/Robots/Spiders
Ø Crawling and Indexing
Ø Search Engine Algorithm
Ø What is Search Engine Optimization?
Ø Search Engines and Directories
Ø How Search Engines Index Pages
Ø How Search Engines Rank Pages
Ø Web Site Relevancy Factors
Ø Site navigation
Ø Uses of Alexa Rank
Ø What is Page Rank
Ø What is Domain Authority
Ø What is page Authority
Ø What is trafc?
Ø Different types of trafc
Ø What are Back links?
Ø What is link juice?
Ø Types Backlinks
Ø Latest updates in SEO
Ø Google Algorithm Change History
Ø Black hat SEO
Ø White hat SEOØ Gray hat SEO
ØKeyword Research
Ø Introduction to Keyword Research
Ø What are keywords?
Ø Different types of keywords
Ø Keywords research process
Ø Understanding keywords mix
Ø Keyword Density Analysis and Placement
Ø Business Analysis
Ø Keyword Research Methodology
Ø Keywords Analysis Tools
Ø Competition Analysis
Ø Preparing a Keyword List for Project
Ø Localized Keywords Research
Ø Google keyword planner tool
Ø How To Find Hidden Goldmine Keywords
Ø The Best Niches
Ø Onpage Optimization
Ø Initial Site Analysis, Competition Analysis
Ø Keywords Planning, Keywords optimization
Ø Site Structure Analysis, Site (URL) Structure Analysis
Ø URL Rewriting Techniques (301, 302)
Ø Title/Description/Keyword/Other Meta Tags Development
Ø H1, H2, H3 Tags,Image, Alt tags and Image optimization
Ø Anchor Text, Breadcrumb Optimization
Ø Internal linking, Content optimization & planning
Ø how to write an optimized content?
Ø SEO Content Rules and Regulation
Ø Keyword Density, Keyword Proximity,
Ø Keyword Prominence
Ø keyword placement,
Ø Uses of Canonicalization
Ø Creating a Privacy policy Page,
Ø 404 Implementation
Ø Creation of XML/HTML/ROR/Text Sitemaps
Ø RSS Feed Creation
Ø Google Feed Burner and Feed Submission
Ø Create a feed Subscription form
Ø Checking Broken LinkØ HTML Validation
Ø Doorway Pages,Invisible Text
Ø Cloaking,keyword stufng
Ø W3C Compliance: HTML/CSS Validation
Ø Page Speed Insights(Mobile/Desktop)
Ø Using No follow attribute
Ø Build an .htaccess File
Ø Creating of Favicons
Ø Protect Website Images with .htaccess
Ø Redirect Non WWW Trafc to WWW
Ø Create a Robot.txt File
Ø Working with google analytics
Ø Installing Analytics in Site
Ø Generating Reports
Ø Goals and Conversions
Ø Working with Webmaster Tools
Ø Add a Website to a Google Webmaster Tools
Ø Verify your WebsiteØ Submit Sitemaps to Google Webmaster Tools
Ø Crawl Errors, Crawl Stats, Blocked URLs
Ø Fetch as Google, Index Status, Malware
Ø Sitemaps Submission
Ø Remove URLs, HTML Improvements
Ø Submitting Sites Bing Webmasters
Ø Use the Bing Seo Analyzer
Offpage Optimization
Ø Link Building
Ø What is link spam?
Ø One way links, Two Way link and Three Way Links
Ø Link building strategies for your business:
Ø Easy link acquisition techniques
Ø Back links Submissions Rules and Regulations(dos and don'ts)
Ø What is domain authority?, How to increase Domain authority?
Ø What is page rank?, How to increase page rank?
Ø Submission to search engines Directory Submission
Ø Book Marking Submission Some real time trafc from Reddit
Ø Forums Submission, Forums Commenting and Signature
Ø Blog Commenting
Ø Classied submissions
Ø Article Creation and Submission
Ø How to write Press Release, Press Release submission and Distribution
Ø Web2.0 Pages Creation, Blog Creation
Ø Guest Posting, Private Blog Networks
Ø How to optimize your site for Google Hummingbird Algorithm?
Ø What is Google Panda Algorithm?
Ø What is Google Penguin? , What is Google EMD Update?
Ø How to save your site from Google Panda, Penguin and EMD Update?
Ø How to recover your site from Panda, Penguin and EMD?
Ø Latent Semantic Indexing
Ø Daily work schedule Creation, Preparing SEO reports
LOCAL SEO
Ø Local Business Listing
Ø Importance of Local Listing
Ø Submission to Google Places
Ø Google places optimization
Ø Ranking on Top of Local Results
Ø Reviews and Citations
Ø SEO Tools
Ø IBP Tool Complete Explanation
Ø SEO Proler Explanation
Ø Working Disavow Tool
Ø Keyword Density Checker
Ø Competitive Analysis Tools
Ø Competitor Back links Checker Tools
Social Media Optimization (SMO)
Module 4 Social Media Optimization (SMO)
Ø Introduction to Social Media
Ø Advantages over other forms of Online Marketing
Ø Social Media Strategy
Ø Facebook
Ø Latest trends
Ø Difference between Proles, Places, Groups and Pages
Ø Social media and communications strategy
Ø Open Graph, Frictionless sharing
Ø Facebook Connect (Like, Share, Comment)
Ø Facebook Pages (Creating, Managing, Retention)
Ø Facebook Pages (Dos & Don'ts), Facebook Apps
Ø Measuring and Monitoring
Ø Sponsored Stories
Ø Facebook Places and check-ins
Ø Facebook and ecommerce
Ø Advantages and challenges
Ø LinkedIn
Ø Introduction to LinkedIn
Ø Creating the right prole & settings
Ø Increasing reach and visibility
Ø LinkedIn Groups
Ø Answers, events, messaging & testimonials
Ø Twitter
Ø Introduction to Micro blogging & Twitter
Ø Twitter Demographics
Ø Use for reputation, promotion, sales, conversing,
Ø listening, research
Ø Business examples: E-commerce, Support
Ø (listening and responding), PR, Image
Ø Who to follow
Ø Tweeting (Responding to others, RT, HashTags,
Ø Direct Messages)
Ø Tracking Code , Twitiquette
Ø Advertising – tweet for pay ,Twitter Lists
Ø Twitter Account Promotion ,Searching tweets and users
Ø Measuring Inuence
Google+
Ø Setting Social Objectives
Ø Social Strategies & Tactics for Google+
Ø +1s & Sharing
Ø Integration with your site
Ø Promoting a Brand on Google+
Ø Tools
Ø URL Shortening Tools
Search Engine Marketing (SEM)
Module5:- Search Engine Marketing (SEM)
Ø Search Fundamentals
Ø Introduction to Search,
Ø The Search Opportunity
Ø Psychology of Search,
Ø Basics of a Web Presence
Ø Paid Search Market,
Ø Local Search Fundamentals
Ø SEO Fundamentals
Ø Intro to AdWords
Ø AdWords Basics
Ø How Ads are Displayed
Ø Account Structure, Dening Googles Network
Ø Controlling What Devices Will Display Your Ads
Ø Tips for New Advertisers
Ø Adgroups and Keywords
Ø Introducing Ad Copy, Writing Compelling Ad
Copy
Ø Ad groups Structure,Example Adgroups
Ø Keyword Match Types
Ø Negative Keywords
Ø Negative Keyword Match Types
Ø AdWords Keyword Tool
Ø Effective Ad Copy
Ø Create Compelling Ad Copy
Ø Dynamic Keyword Insertion
Ø Display & Destination URLs
Ø Building Trackable Destination URLs
Ø Understanding Trademarks
Ø Reaching a Mobile Audience
Ø Product Extension Ads
Ø Creating Image & Video Ads
Ø Ad Preview Tools, Ad Copy Types & Testing Ideas
Ø Tips for Increasing CTR
Ø Landing Pages
Ø Where Should You Send the Trafc?
Ø Dedicated Landing Pages
Ø Landing Page Concepts: Above the Fold
Ø Landing Page Concepts: Load Time
Ø Landing Page Concepts: Credibility & Usability
Ø Demystifying Quality Score
Ø What is Quality Score?
Ø Viewing Your Quality Score
Ø Quality Score Factors,Landing Page Quality Score
Ø Indentifying Quality Score Problems
Ø How to Increase Your Quality Score
Ø Ideas for Extreme Quality Score Scenarios
Ø Quality Score Updates
Ø Google Chief Economist on the Update
Ø Location Targeting
Ø Why Geographic Targeting is Important
Ø How Google Determines a Searchers Location
Ø Creating Geographic Campaigns
Ø Local Business Extensions
Ø Google AdWords Editor
Ø Introducing the AdWords Editor
Ø AdWords Editor Live Demonstration
Ø AdWords Editor Windows Shortcuts
Ø Goal Setting - Conversion Tracking
Ø Determining Business GoalsGoal Renement -
Examples
Ø What is Conversion Tracking,Types of Conversions
Ø Installing AdWords Conversion Tracker Script
Ø Conversion Tracking Reference Docs
Ø Practical Case Study
Ø ROI Calculation
Ø Video Marketing
Ø Major Advantage of Video Marketing
Ø How to Create a Video Campaign
Ø YouTube Targeting Methods
Ø Bidding Types
Ø Type of YouTube Ads, Reporting and Analysis
Ø Google Display Network
Ø Choosing Display Keywords
Ø Display Network Keyword Tools
Ø Placement Targeting
Ø Enhanced Campaigns
Ø Controlling Your Reach
Ø GDN Reporting
Ø Site & Category Exclusion
Ø GDN Organization
Ø CPM Bidding
Ø Demographic Bidding
Ø Topic Targeting
Ø Where Is My Ad?
Ø DoubleClick Ad Banner
Ø Bidding Methods
Ø Overview
Ø Max CPC Bidding
Ø Enhanced CPC Bidding
Ø Budget Optimizer
Ø Conversion Optimizer
Ø Setting Initial Bids
Ø Setting New Bids by Exposure
Ø Setting New Bids by ROI
Ø Estimated Conversion Rates
Ø Remarketing
Ø Remarketing: The Basics
Ø Introducing Audiences
Ø Basic Interfacce Walkthru
Ø Remarketing Policies
Ø Determining Your Lists
Ø Implementing Remarketing Campaigns
Ø Shopping Campaign
Ø How to Create Shopping Campaign Setup
Ø Google Merchant Centre
Ø Product Groups, Ad Formats
Ø Reporting and Analysis
Google Display Network
Ø AdWords Tools
Ø Change History
Ø Conversions
Ø Website Optimizer
Ø Trafc Estimator , Placement Tool
Ø Contextual Targeting Tool
Ø Ad Preview & Diagnosis
Ø My Client Center
Ø AdWords Certication Exams
Ø PPC Interview Questions, Sample Exam Questions
Ø Bing Ads
Ø What Is Bing Ads?
Ø Introduction To Campaigns And Ad groups
Ø Importing Campaigns, Ad Groups and Keywords
Ø Bidding And Trafc Estimation
Ø Writing An Effective Ad
Ø Choosing Keywords, Editorial Guidelines
Ø Long Ad Titles And Smart Search
Ø Ad Extensions
Ø Introducing Dynamic Text
Ø Bing Ads Targeting, Keyword Match Options
Ø Campaign Exclusions,Content Ads
Ø Introduction To Campaign Optimization
Ø Click Quality
Ø Bing Ads Reports
Ø Conversion Tracking With Campaign Analytics
Ø Bing Ads Editor Overview
Ø Bing Ads Editor Account Basics
Ø Bing Ads Editor Account Management Tips
Ø Bing Ads Editor Exporting And Importing
Ø Bing Ads Editor Customization
Ø Bing Ads Editor Campaign Optimization
Ø Bing Ads Budgeting, Bing Ads Billing
Ø Microsoft Adcenter Certication Exams
Ø Exam Format and Pass Percentage
Ø Sample Exam Questions
Ø Exam Guides in PDF
Google Display Network
Subscribe to:
Posts (Atom)