Social Media Optimization (SMO)

Module 4 Social Media Optimization (SMO)

Ø Introduction to Social Media

Ø Advantages over other forms of Online Marketing

Ø Social Media Strategy

Ø Facebook

Ø Latest trends

Ø Difference between Proles, Places, Groups and Pages

Ø Social media and communications strategy

Ø Open Graph, Frictionless sharing

Ø Facebook Connect (Like, Share, Comment)

Ø Facebook Pages (Creating, Managing, Retention)

Ø Facebook Pages (Dos & Don'ts), Facebook Apps

Ø Measuring and Monitoring

Ø Sponsored Stories

Ø Facebook Places and check-ins

Ø Facebook and ecommerce

Ø Advantages and challenges

Ø LinkedIn

Ø Introduction to LinkedIn

Ø Creating the right prole & settings

Ø Increasing reach and visibility

Ø LinkedIn Groups

Ø Answers, events, messaging & testimonials

Ø Twitter

Ø Introduction to Micro blogging & Twitter

Ø Twitter Demographics

Ø Use for reputation, promotion, sales, conversing,

Ø listening, research

Ø Business examples: E-commerce, Support

Ø (listening and responding), PR, Image

Ø Who to follow

Ø Tweeting (Responding to others, RT, HashTags,

Ø Direct Messages)

Ø Tracking Code , Twitiquette

Ø Advertising – tweet for pay ,Twitter Lists

Ø Twitter Account Promotion ,Searching tweets and users

Ø Measuring Inuence

Google+

Ø Setting Social Objectives

Ø Social Strategies & Tactics for Google+

Ø +1s & Sharing

Ø Integration with your site

Ø Promoting a Brand on Google+

Ø Tools

Ø URL Shortening Tools