Friday, 3 June 2016

DIGITAL MARKETING

DIGITAL MARKETING

Seo | Google Adwords | Social Media |Online Earnings | Affiliate Marketing | Google Adsense 





To Make you an expert in marketing any business online by providing in-depth knowledge along with practical exposure


To make you earn money online by doing affiliate marketing and adsense blogging as a part time or full time freelancer.


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Digital Marketing Basics


Module 1 Digital Marketing Basics

Ø Digital Marketing Walkthrough
Ø Introduction to Digital Marketing
Ø Understanding the Digital Marketing
Ø Benets of Digital marketing
Ø Understanding the Digital marketing process
Ø Digital Marketing strategy for websites
Ø How can digital marketing be a tool of success for           companies?
Ø Career opportunities in digital marketing
Ø Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Afliate Marketing, Email Marketing
Ø What is domain, Domain tlds
Ø How to register domain
Ø What is web hosting, Types of web hosting
Ø How to change DNS
Ø Difference between http,https
Ø Clear idea about web technologies
Ø Diff. Between blogs / websites / portals
Ø Dynamic, static websites

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Wordpress Development - Blogging

Module 2 : Wordpress Development - Blogging

Ø What is wordpress
Ø Deference between Wordpress.com and Wordpress.org
Ø How to choose best web hosting
Ø Drawbacks of free hosting
Ø How to use Cpanel and Ftp Softwares
Ø How Create webmails and Databases
Ø WordPress Manual Installation
Ø WordPress Conguration and setup
Ø Choosing a suitable WordPress Theme
Ø Installing and Customizing WordPress Themes
Ø Pages,Posts,categories Creation
Ø Pages vs Posts – what is the difference?
Ø Using Images in WordPress
Ø Video and Audio in WordPress WordPress Media
Ø Widgets Setup, Managing your Page Structure (and menus)
Ø WordPress User setup and management
Ø Complete Explanation about Editor
Ø WordPress Setting, WordPress theme setting and customization
Ø How to decide what Word Press Plugins you need
Ø Plugins conguration
Ø Blogs Creation , Blogs Submission , Blogs Promotion
Ø Blogs Weekly Postings
Ø How to integrate blogs to custom domain
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Search Engine Optimization (SEO)


             Module 3 : Search Engine Optimization (SEO)


Ø SEO Basics

Ø What is Search Engine?

Ø How is search engine important for companies?

Ø Types of Search Engines?

Ø History of Search engines?

Ø Www Server vs Search Engines

Ø Search Engine Working Process

Ø Introduction to SERP

Ø Crawlers/Boots/Robots/Spiders

Ø Crawling and Indexing

Ø Search Engine Algorithm

Ø What is Search Engine Optimization?

Ø Search Engines and Directories

Ø How Search Engines Index Pages

Ø How Search Engines Rank Pages

Ø Web Site Relevancy Factors

Ø Site navigation

Ø Uses of Alexa Rank

Ø What is Page Rank

Ø What is Domain Authority

Ø What is page Authority

Ø What is trafc?

Ø Different types of trafc

Ø What are Back links?

Ø What is link juice?

Ø Types Backlinks

Ø Latest updates in SEO

Ø Google Algorithm Change History

Ø Black hat SEO

Ø White hat SEOØ Gray hat SEO

ØKeyword Research

Ø Introduction to Keyword Research

Ø What are keywords?

Ø Different types of keywords

Ø Keywords research process

Ø Understanding keywords mix

Ø Keyword Density Analysis and Placement

Ø Business Analysis

Ø Keyword Research Methodology

Ø Keywords Analysis Tools

Ø Competition Analysis

Ø Preparing a Keyword List for Project

Ø Localized Keywords Research

Ø Google keyword planner tool

Ø How To Find Hidden Goldmine Keywords

Ø The Best Niches

Ø Onpage Optimization

Ø Initial Site Analysis, Competition Analysis

Ø Keywords Planning, Keywords optimization

Ø Site Structure Analysis, Site (URL) Structure Analysis

Ø URL Rewriting Techniques (301, 302)

Ø Title/Description/Keyword/Other Meta Tags Development

Ø H1, H2, H3 Tags,Image, Alt tags and Image optimization

Ø Anchor Text, Breadcrumb Optimization

Ø Internal linking, Content optimization & planning

Ø how to write an optimized content?

Ø SEO Content Rules and Regulation

Ø Keyword Density, Keyword Proximity,

Ø Keyword Prominence

Ø keyword placement,

Ø Uses of Canonicalization

Ø Creating a Privacy policy Page,

Ø 404 Implementation

Ø Creation of XML/HTML/ROR/Text Sitemaps

Ø RSS Feed Creation

Ø Google Feed Burner and Feed Submission

Ø Create a feed Subscription form

Ø Checking Broken LinkØ HTML Validation

Ø Doorway Pages,Invisible Text

Ø Cloaking,keyword stufng

Ø W3C Compliance: HTML/CSS Validation

Ø Page Speed Insights(Mobile/Desktop)

Ø Using No follow attribute

Ø Build an .htaccess File

Ø Creating of Favicons

Ø Protect Website Images with .htaccess

Ø Redirect Non WWW Trafc to WWW

Ø Create a Robot.txt File

Ø Working with google analytics

Ø Installing Analytics in Site

Ø Generating Reports

Ø Goals and Conversions

Ø Working with Webmaster Tools

Ø Add a Website to a Google Webmaster Tools

Ø Verify your WebsiteØ Submit Sitemaps to Google Webmaster Tools

Ø Crawl Errors, Crawl Stats, Blocked URLs

Ø Fetch as Google, Index Status, Malware

Ø Sitemaps Submission

Ø Remove URLs, HTML Improvements

Ø Submitting Sites Bing Webmasters

Ø Use the Bing Seo Analyzer

Offpage Optimization


Ø Link Building

Ø What is link spam?

Ø One way links, Two Way link and Three Way Links

Ø Link building strategies for your business:

Ø Easy link acquisition techniques

Ø Back links Submissions Rules and Regulations(dos and don'ts)

Ø What is domain authority?, How to increase Domain authority?

Ø What is page rank?, How to increase page rank?

Ø Submission to search engines Directory Submission

Ø Book Marking Submission Some real time trafc from Reddit

Ø Forums Submission, Forums Commenting and Signature

Ø Blog Commenting

Ø Classied submissions

Ø Article Creation and Submission

Ø How to write Press Release, Press Release submission and Distribution

Ø Web2.0 Pages Creation, Blog Creation

Ø Guest Posting, Private Blog Networks

Ø How to optimize your site for Google Hummingbird Algorithm?

Ø What is Google Panda Algorithm?

Ø What is Google Penguin? , What is Google EMD Update?

Ø How to save your site from Google Panda, Penguin and EMD Update?

Ø How to recover your site from Panda, Penguin and EMD?

Ø Latent Semantic Indexing

Ø Daily work schedule Creation, Preparing SEO reports


 LOCAL SEO

Ø Local Business Listing

Ø Importance of Local Listing

Ø Submission to Google Places

Ø Google places optimization

Ø Ranking on Top of Local Results

Ø Reviews and Citations


Ø SEO Tools

Ø IBP Tool Complete Explanation

Ø SEO Proler Explanation

Ø Working Disavow Tool

Ø Keyword Density Checker

Ø Competitive Analysis Tools

Ø Competitor Back links Checker Tools


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Social Media Optimization (SMO)

Module 4 Social Media Optimization (SMO)

Ø Introduction to Social Media
Ø Advantages over other forms of Online Marketing
Ø Social Media Strategy

Ø Facebook
Ø Latest trends
Ø Difference between Proles, Places, Groups and Pages
Ø Social media and communications strategy
Ø Open Graph, Frictionless sharing
Ø Facebook Connect (Like, Share, Comment)
Ø Facebook Pages (Creating, Managing, Retention)
Ø Facebook Pages (Dos & Don'ts), Facebook Apps
Ø Measuring and Monitoring
Ø Sponsored Stories
Ø Facebook Places and check-ins
Ø Facebook and ecommerce
Ø Advantages and challenges

Ø LinkedIn
Ø Introduction to LinkedIn
Ø Creating the right prole & settings
Ø Increasing reach and visibility
Ø LinkedIn Groups
Ø Answers, events, messaging & testimonials

Ø Twitter
Ø Introduction to Micro blogging & Twitter
Ø Twitter Demographics
Ø Use for reputation, promotion, sales, conversing,
Ø listening, research
Ø Business examples: E-commerce, Support
Ø (listening and responding), PR, Image
Ø Who to follow
Ø Tweeting (Responding to others, RT, HashTags,
Ø Direct Messages)
Ø Tracking Code , Twitiquette
Ø Advertising – tweet for pay ,Twitter Lists
Ø Twitter Account Promotion ,Searching tweets and users
Ø Measuring Inuence

Google+
Ø Setting Social Objectives
Ø Social Strategies & Tactics for Google+
Ø +1s & Sharing
Ø Integration with your site
Ø Promoting a Brand on Google+
Ø Tools
Ø URL Shortening Tools
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Search Engine Marketing (SEM)

Module5:- Search Engine Marketing (SEM)


Ø Search Fundamentals
Ø Introduction to Search,
Ø The Search Opportunity
Ø Psychology of Search,
Ø Basics of a Web Presence
Ø Paid Search Market,
Ø Local Search Fundamentals
Ø SEO Fundamentals
Ø Intro to AdWords
Ø AdWords Basics
Ø How Ads are Displayed
Ø Account Structure, Dening Googles Network
Ø Controlling What Devices Will Display Your Ads
Ø Tips for New Advertisers
Ø Adgroups and Keywords
Ø Introducing Ad Copy, Writing Compelling Ad
Copy
Ø Ad groups Structure,Example Adgroups
Ø Keyword Match Types
Ø Negative Keywords
Ø Negative Keyword Match Types
Ø AdWords Keyword Tool
Ø Effective Ad Copy
Ø Create Compelling Ad Copy
Ø Dynamic Keyword Insertion
Ø Display & Destination URLs
Ø Building Trackable Destination URLs
Ø Understanding Trademarks
Ø Reaching a Mobile Audience
Ø Product Extension Ads
Ø Creating Image & Video Ads
Ø Ad Preview Tools, Ad Copy Types & Testing Ideas
Ø Tips for Increasing CTR
Ø Landing Pages
Ø Where Should You Send the Trafc?
Ø Dedicated Landing Pages
Ø Landing Page Concepts: Above the Fold
Ø Landing Page Concepts: Load Time
Ø Landing Page Concepts: Credibility & Usability
Ø Demystifying Quality Score
Ø What is Quality Score?
Ø Viewing Your Quality Score
Ø Quality Score Factors,Landing Page Quality Score
Ø Indentifying Quality Score Problems
Ø How to Increase Your Quality Score
Ø Ideas for Extreme Quality Score Scenarios
Ø Quality Score Updates
Ø Google Chief Economist on the Update
Ø Location Targeting
Ø Why Geographic Targeting is Important
Ø How Google Determines a Searchers Location
Ø Creating Geographic Campaigns
Ø Local Business Extensions
Ø Google AdWords Editor
Ø Introducing the AdWords Editor
Ø AdWords Editor Live Demonstration
Ø AdWords Editor Windows Shortcuts
Ø Goal Setting - Conversion Tracking
Ø Determining Business GoalsGoal Renement -
Examples
Ø What is Conversion Tracking,Types of Conversions
Ø Installing AdWords Conversion Tracker Script
Ø Conversion Tracking Reference Docs
Ø Practical Case Study
Ø ROI Calculation
Ø Video Marketing
Ø Major Advantage of Video Marketing
Ø How to Create a Video Campaign
Ø YouTube Targeting Methods
Ø Bidding Types
Ø Type of YouTube Ads, Reporting and Analysis

Ø Google Display Network
Ø Choosing Display Keywords
Ø Display Network Keyword Tools
Ø Placement Targeting
Ø Enhanced Campaigns
Ø Controlling Your Reach
Ø GDN Reporting
Ø Site & Category Exclusion
Ø GDN Organization
Ø CPM Bidding
Ø Demographic Bidding
Ø Topic Targeting
Ø Where Is My Ad?
Ø DoubleClick Ad Banner
Ø Bidding Methods
Ø Overview
Ø Max CPC Bidding
Ø Enhanced CPC Bidding
Ø Budget Optimizer
Ø Conversion Optimizer
Ø Setting Initial Bids
Ø Setting New Bids by Exposure
Ø Setting New Bids by ROI
Ø Estimated Conversion Rates
Ø Remarketing
Ø Remarketing: The Basics
Ø Introducing Audiences
Ø Basic Interfacce Walkthru
Ø Remarketing Policies
Ø Determining Your Lists
Ø Implementing Remarketing Campaigns
Ø Shopping Campaign
Ø How to Create Shopping Campaign Setup
Ø Google Merchant Centre
Ø Product Groups, Ad Formats
Ø Reporting and Analysis
Google Display Network
Ø AdWords Tools
Ø Change History
Ø Conversions
Ø Website Optimizer
Ø Trafc Estimator , Placement Tool
Ø Contextual Targeting Tool
Ø Ad Preview & Diagnosis
Ø My Client Center
Ø AdWords Certication Exams
Ø PPC Interview Questions, Sample Exam Questions
Ø Bing Ads
Ø What Is Bing Ads?
Ø Introduction To Campaigns And Ad groups
Ø Importing Campaigns, Ad Groups and Keywords
Ø Bidding And Trafc Estimation
Ø Writing An Effective Ad
Ø Choosing Keywords, Editorial Guidelines
Ø Long Ad Titles And Smart Search
Ø Ad Extensions
Ø Introducing Dynamic Text
Ø Bing Ads Targeting, Keyword Match Options
Ø Campaign Exclusions,Content Ads
Ø Introduction To Campaign Optimization
Ø Click Quality
Ø Bing Ads Reports
Ø Conversion Tracking With Campaign Analytics
Ø Bing Ads Editor Overview
Ø Bing Ads Editor Account Basics
Ø Bing Ads Editor Account Management Tips
Ø Bing Ads Editor Exporting And Importing
Ø Bing Ads Editor Customization
Ø Bing Ads Editor Campaign Optimization
Ø Bing Ads Budgeting, Bing Ads Billing
Ø Microsoft Adcenter Certication Exams
Ø Exam Format and Pass Percentage
Ø Sample Exam Questions
Ø Exam Guides in PDF

Google Display Network


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Social Media Marketing (SMM)

Module 6 Social Media Marketing (SMM)


Facebook Advertising

Communicating Value of Display on Facebook
Facebook Ad Manager
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Targeting By Region, Demographics & Interest
CPC vs CPM
Measure Performance
Advanced Reporting
Optimize and Rene


LinkedIn Advertising

Communicating Value of Display on LinkedIn
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Rene
Twitter Advertising
Communicating Value of Display on Twitter
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Rene

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Email Marketing – Free Software worth $500

Module 7 Email Marketing – Free Software worth $500


Email Service Providers (ESPs)
Planning And Delivering Email Campaigns
Online Customer acquisition
Encouraging Web Visitors To Subscribe
Crafting Effective Registration Processes
Customer Retention Strategies
Choosing Frequency Schedules
Creating Effective Email Campaigns
Understanding Conversion And Performance
Metrics
Inbox Delivery
Reducing Abandonment And Bounce Rates
Structured Approaches To Testing
A/B And Multivariate Testing
Analyzing Test Results
Important Laws On Email Marketing

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Mobile App Marketing (Include Mobile apps)

Module 8 Mobile App Marketing (Include Mobile apps)

Introduction To Mobile Marketing
Mobile Marketing , Denition
Mobile Marketing Association (View)
Components Of Mobile Marketing
Ways To Do Mobile Marketing
Fast Facts On Mobile Marketing
Push & Pull SMS
Introduction To WAP
WAP Campaign Operation
Voice Portal, Mobile Gaming
Mobile Contest Hosting,Advertorial Ring
Back Tone, Static Mobile Ad Formats
Dynamic Mobile Ad Formats
Mobile Marketing
Ecosystem, Best Practices
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Advance Google Analytics | Web Analytics




Module 9 Advance Google Analytics | Web Analytics

Google Analytics Setup
Installation techniques
campaign tracking & Analysis
Interpreting essential website data Motion Charts
Advanced Segmentation , Reporting and Analysis
Goals and Funnels, Custom reporting
Advanced Filters
Clicky
Getclicky.com Setup
Real time Statistics ,Click usage
KPI ANALYSIS
Internal Search Analytics
Website Surveys , Multivariate testing
Multi channel analytics
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Content Marketing

Module 10 Content Marketing

Introduction To Content Marketing
Content Marketing Strategy
How To Monetize Content Marketing
How To Promote/Publicize Your Content
Content Marketing Benets
Digital Content
Microsites
White Papers
Webcasts / Webinars
Podcasts, Video Portals
Interactive


Online Events
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Online Reputation Management


Module 11 Online Reputation Management

Introduction to Online Reputation Management
Why business needs online reputation
ORM strategy, Case Studies of Brands
How to create branding for any business
Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word.
Ensure your customers defend you from a bad review.
Responding to negative reviews
Reducing negative reviews
Blogging for Brand Control
Social Networking Meets Reputation Management
Tools for Online Reputation Management
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Afliate Marketing

Module 12 - Afliate Marketing

Understanding Afliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: ClickBank, CJ, Jvzoo
Some of the top top afliate network in the world
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Afliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Campaign Measurement and Tracking
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Google Adsense

Module 13 - Google Adsense

Introduction to Google AdSense
Google AdSense Program
Google AdSense Approval Process
Google AdSense Secrets
How to Get Relevant AdSense Ads
Google AdSense Ad Format Sizes
High Paying sites on AdSense
Making Money with Google AdSense
Google AdSense Ad Colors
Google AdSense Revenue Sharing
Google AdSense Optimization Tips






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YouTube Money Making Concepts


Module 14 YouTube Money Making Concepts
Video Creation and optimization
Video Promotion
Video Commenting
YouTube Channels Creation
YouTube Adsense Account Creation & Customization
Social sharing, comments and reviews
Using Ads inside Videos
Promoting YouTube Videos
How to rank video faster , YouTube adsense account
YouTube revenue increasing tips
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